Case Study
Huawei
ADVERTISING
Huawei
2023.
Envisioning noise-canceling headphones as an inner cinematic spae
OUR PROCESS
Crafting music for a product reliant on sound as its main component is challenging and exciting. We embraced the idea that with headphones capable of silencing the outside world, distractions vanish and a journey from the external to the internal world begins. This became the foundation of the narrative structure for our work – the music meets you wherever you are.
We immersed ourselves in blending contemporary elements with conventional composition, relying on vibrant sound design and lush textures to lend us a hand in bringing this dreamscape to life.
The result is a rich composition that slowly builds itself through orchestral swells and vocal harmonies surging through several movements, conveying an emotional urgency of the world in which the character daydreams with enough breathing space to emphasize the capabilities of the product.